Sam Golden Group

About Sam Golden General Trading

Who we are?

Sam Golden is a successful International Food and Beverage company based in the United Arab Emirates. Our reputation is based upon a foundation of trust, integrity and customer satisfaction. We are steeped in a culture where long-term relationships are held in the highest regard.

Sam Golden earned an excellent reputation for being one of the most reliable and efficient suppliers in UAE. Our objective is to market the company's products to create value that can be sustained over the long term.

Our aim is to become the leading Nutrition, Health and Wellness Company by taking a long-term view in brand development and pushing product innovation. Sam Golden has adopted the best practice method, customer satisfaction and continual improvement of our quality management system.


Our vision is to create long –term value for our clients through a passionate commitment to excellence, quality assurance and a disciplined management process. Our vision is to become a leading FMCG Organization in the GCC regarding quality and service.


Our Company’s Mission is to be recognized as a high quality supplier of goods and services by providing it at the highest standard to meet the needs of our customers.

What we do

We believe in providing convenient service and adding value to our products that allow our clients to have an enhanced customer experience.

Our Actions

We believe that there is no real substitute for quality. That is why, we only work directly with partners that are FDA or SGS approved and/or that have a proven quality assurance process or policy.

Dedicated Employees

There are many definitions of success. Sam Golden employees’ achievements and hard work drive Sam Golden’s development and shape our unique corporate culture.

Consumer Awareness

We understand our consumers’ needs. At the same time, we think ahead and anticipate consumer wants by providing interrelated and/or substitute goods. Our brands are becoming trusted worldwide and the success is due to understanding our customers.